aKDPhi Womanhood Wednesday
A weekly Instagram Stories series for USF aKDPhi celebrating Women's History Month.
Public Relations Chair
BRIEF
A recurring weekly content series to engage our chapter, honor the women in our lives, and strengthen our brand presence on Instagram.
APPROACH
Each week posed a reflective question. Member responses were transformed into custom-designed stories that evolved in aesthetic across the month.
OUTCOME
One of the most engaged-with story arcs of the semester, sparking shares across personal accounts and reinforcing our chapter's brand voice.
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